Assam Tea Corporation – the way ahead
Government organizations that compromise between profit and greater social good may end up having a halfway house. When such problems are inherent in the mission and vision of an organization it would be difficult for an organization to survive. Assam Tea Corporation (ATC) might be necessitated to ponder over their strategic decision making process if the organization wishes to revive itself and work to the fullest of its potential. They would be faced with a similar dilemma in doing so. Assam Tea Corporation was established in 1972 with the objective of protecting the biggest industry in Assam. Assam Tea Corporation was started under gloomy conditions during the 1960s and 1970s after the introduction of Foreign Exchange Regulation Act compelling the foreign tea companies to dilute their shareholder in tea companies in India. It was opened with the objectives of carrying out business of tea, protect and control the tea industry and the interest of the many people ass...